THE Rangers Youth Development Company has launched a new ‘£20k in 2017’ campaign designed to make it even easier for supporters to play Rangers Lotto and help secure an additional £20,000 towards its weekly revenue.
Graeme Murty, the Light Blues under 20s coach – who enjoyed an impressive spell as first-team caretaker manager prior to Pedro Caixinha’s appointment, helped launch the initiative at the training ground.
A new, simplified Direct Debit system for fans to sign up is now in operation and additional revenue raised will significantly increase the already impressive RYDC yearly donation to the Rangers Youth Programme – £175,000 was presented to the Club in January.
Rangers Lotto is a hugely successful RYDC product and for just £1 fans have access to two weekly draws and a monthly rollover draw – which is currently sitting at £25,000.
All profits from the ‘£20k in 2017’ campaign will be directed to Rangers Football Club’s youth programme – and RYDC is proud to continue its unwavering commitment to the Academy which has generated more than £7 million in the last 15 years.
Colin Stewart, Director of Operations at RYDC, commented: “Our new campaign will hopefully encourage fans to sign up to play Rangers Lotto and we are looking for an ambitious £1m increase in yearly revenue, hence the £20k in 2017 strapline.
“Quite simply, the more money we can raise through this initiative, the more we can donate to our Academy. Our new Rangers Lotto campaign has a refreshing new appeal as we are introducing real Rangers fans from existing Rangers Supporter’s Clubs. However, the Rangers Lotto brand is still familiar to our fanbase and it is this familiarity I want to develop and strengthen.
“The more our fans familiarise themselves with the Rangers Lotto brand, for example, the quicker they will hopefully accept and buy into it. Rather like hearing a favourite song on the radio, I’d ideally like our fans to get that brand in one.”
Fans will receive Club emails containing a simplified Rangers Lotto Direct Debit sign up form and Facebook and Twitter adverts with large poster sites are also planned for the 2017 campaign.
The new Season Ticket renewals form will also have a Rangers Lotto tick box to allow fans to note interest and sign up.
Craig Mulholland, Rangers Head of Academy, commented: “On behalf of everyone at the Academy I would like to thank our fans for their continued backing and Colin Stewart and the Rangers Youth Development Company team for their incredible support. RYDC’s yearly donations make a massive difference to the Academy and our new ambitious plans, I have no doubt their new ‘£20K in 2017 campaign will be a huge success.”
Under 20s coach Graeme Murty added: “I am delighted to lend my support once again to the Rangers Youth Development Company and I echo Craig’s thanks for their continued support. Donating more than £7 million in the last 15 years is a fantastic total and it is greatly appreciated. I encourage as many fans as possible to sign up and back this campaign and I wish everyone taking part in Rangers Lotto every success in the weekly draws.”
For more information on the Rangers Youth Development Company and to sign up for Rangers Lotto visit www.rydc.co.uk.