WEATHERSEAL Home Improvements Ltd and the Scottish Premier League today announced an exclusive partnership which sees Weatherseal become the league’s official home improvement partner.
Launched on the first day of business after the transfer window opened on Saturday, Weatherseal is the SPL’s first big signing of the summer after a significant undisclosed six figure deal was unanimously rubber stamped by the twelve SPL clubs.
The SPL’s new partner aims to engage with clubs, players, supporters and the media alike to support and promote Scottish football in a highly proactive fashion.
SPL chief executive Neil Doncaster said: “The SPL is focused on supporting SPL clubs financially as much as possible and I am delighted to announce a new partnership with Weatherseal, the first official home improvement partner of the SPL.
“The Weatherseal brand is thriving in Scotland and working with such a strong brand will complement our other commercial partnerships with the Clydesdale Bank, Coca-Cola, Thomas Cook and William Hill.
“Weatherseal have a number of innovative ideas to maximise the benefits of our partnership and we are very much looking forward to working together over the coming season.
“This announcement demonstrates there is a strong appetite amongst brands to be associated with the SPL.”
Tony Reilly, group managing director at Weatherseal, added: “We are delighted to have concluded this deal with the SPL and are very pleased to be part of Scottish football as the summer’s first signing.
“So many of our customers are huge football fans across the country and we see tremendous synergy between the vibrancy of our brands.
“Local communities have been good to our brand over the years and we want to give something back by supporting their teams, so we’ll do everything we can to help the league to improve in every sense. This is a real partnership.”