THE Rangers Football Club today announced The Club’s new shirt sponsor for the 2013/2014 season. The deal will see the famous Blackthorn Cider brand feature on the Rangers strip for next season on conclusion of the current shirt sponsorship deal.
Blackthorn Cider and Rangers Football Club share ambitious plans for the future and this one year partnership will help both parties achieve this.
Rangers Chief Executive Charles Green said: “We are very pleased to have reached a sponsorship agreement that will see the Blackthorn Cider name on Rangers’ strips next season.
“The arrangement is yet another example of leading brands wishing to be associated with Rangers and reflects the fact that the Club is one of football’s great institutions. The deal we have reached is very much in keeping with our business plan and strategy of developing significant commercial partnerships for the benefit of the Club.”
Blackthorn Cider has a track record of successful sports sponsorships and this will be the company’s first partnership with a Scottish football club. The Blackthorn team is currently working with Rangers to develop activity around the partnership that will benefit the brand, the Club and its fans.
Paolo Mortarotti, Managing Director of The Shepton Mallet Cider Company, owners of Blackthorn Cider, said: “The Rangers fans’ reaction to the Club’s recent troubles has been remarkable and we are immensely proud to partner with the Club.
“Blackthorn is a popular cider across the UK, with traditional strongholds in both the South West of England and in Scotland, and we believe this partnership with Rangers will help deliver our ambitious growth plans for the brand.
“We wish Rangers every success this season and look forward to supporting the Club as it continues its journey back to the top flight of Scottish football.”